Creating a Marketing Campaign

Sales promotionsA way to apply various discounts to the products, order totals or shipping. A Promotion is a marketing tool used to increase sales of certain products or product lines. Various incentives such as lowered pricing and other discounts can be employed as part of a Promotion. Promotions are always tied to Campaigns. Promotions can be classified into two types: 1) either you can create a Promotion that is visible prior to checkout or 2) you can configure the Promotion to be displayed during the checkout process. The most powerful aspect of the Marketing system is the Expression Engine which allows variable conditions to be applied when creating a Promotion. These conditions vary from the number of items, the percentage discount, shipping rates and many others. are tied to specific Campaigns. A Campaign could be related to seasonal sales, such as Easter or Christmas. Campaigns are the first step to deploying targeted marketing efforts.

To create a new Campaign, click on New Campaign on the Campaign List page.

This opens up the Campaign Edit page.

1. Enter a Campaign Name, such as "Graduation Special."
2. Enter any Comments as notes about the Campaign.
3. Enter a date directly (or click on the Calendar icon to select a date) and time into the Available From field. This will indicate when the Campaign is expected to start.
4. Enter a date and time in the Expires On field.
5. Select the Target Segments from the list. Target segments are created under the Customer Segments section
6. Indicate whether or not the Campaign is Active, "Yes" or "No."
7. Indicate whether or not to Archive the Campaign, "Yes" or "No. NOTE This feature has not been implemented and switching its statusCan be set for an order to "NewOrder," "Submitted," "Processing," "Canceled," "Rejected," "Shipped" from "No" to "Yes" will not change anything.
8. Once done, click on OK.

Version: EPiServer Commerce 1 R2 SP2| Last updated: 2012-09-20 | Copyright © EPiServer AB | Send feedback to us